TWITTER is empowering businesses to grow, but many have a feeling of missing out, simply because – in their words – ‘Twitter just isn’t happening for us’.
Laura underlines the importance of getting back to business basics on Twitter. She says: ‘It’s about your business taking it back to the fundamentals about why you’re in business in the first place. What problems do you solve? What impact do you make? Why should people care? Focus on content around that and you’re going to win.’
Laura sums up a successful approaching to Twitter for business in two words –
Laura goes on to suggest the following as key elements of any Twitter strategy. She urges you to:
To hear the full interview visit Social Media Examiner.
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